Orange is the new rose-perfume


If we were to stick with naturally produced beta-carotene and meet the demand for industrial quantities, then we would have to find the organism with the highest possible beta-carotene content on Earth…So we did!

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Watch vitamin A in kiddos! No kidding!


Children ages 5 or less are a very special category of candidates for enriched vitamin A diet or supplementation intake. That’s because of three potential reasons: mother’s malnourishment during pregnancy, measles or pneumonia infection, or simple growth requirements for the age.

Your body won’t say NO to vitamin A!


Not too long ago I was searching for vitamin A related videos on YouTube. I wanted to see what was the “current state of affairs” in vitamin A awareness. It struck me that the most scientifically correct videos had the least number of viewers and the most entertaining, least accurate ones had the top viewership.